Take-Two CEO Strauss Zelnick doesn't think AI tools will make game development cheaper, but he does think they'll give studios room to 'be even more creative.'
Over the past few years of listening to gaming executives talk about the industry during earnings reports, I've found Take-Two CEO Strauss Zelnick to be one of the more circumspect bosses in the business. He's been relaxed about the rise of Xbox Game Pass, noting whenever he's asked about it that subscriptions are still a small part of the business, anddeclare NFTs to be the future of commerce five minutes after finding out about them.
The CEO thinks some of the hopes and fears AI has inspired are overblown, reasoning, for instance, that the handheld calculator didn't stop kids from learning math, so writing bots like ChatGPT won't mean the end of essays. And he doesn't think Take-Two's studios, which include Rockstar, Firaxis, Cloud Chamber , and Hangar 13, are in any danger of being replaced by a bot that spits out games.
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