Online holiday shopping sales to reach $209.7B this year, Adobe projects
Cyber Week, which runs from Thanksgiving through Cyber Monday, will drive $34.8 billion in online sales, making up 16.3% of the holiday season's online spending, Adobe projected. Last year, Cyber Week's deals comprised 16.6% of online holiday shopping sales.
While the early October deals are projected to impact Cyber Week's performance, Cyber Monday – the Monday after Thanksgiving – is still projected to remain the "season's and year's biggest shopping day," according to Adobe. Consumers are expected to spend $11.2 billion on the internet that day, a 5.1% increase from 2021.
Black Friday profits are projected to hit $9 billion. Adobe forecasted that Thanksgiving is expected to drive fewer profits this year, dropping to $5.1 billion.
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