The popularity of playing the Irish Lotto online is skyrocketing, with nearly one in five tickets now purchased digitally. The trend is even more pronounced for EuroMillions, where over a fifth of players use the web. This year, online players have accounted for over a quarter of the National Lottery's 34 millionaires.
Almost one in five Lotto tickets are now bought online, figures released to the Irish Mirror have revealed. And the popularity of playing digitally is even greater for the EuroMillions draws, where more than one in five people enter using the web. So far this year, National Lottery prizes created 34 millionaires through draws and games - more than 25% of which were online winners.
Lotto chiefs have confirmed nine of those big winners – including the punter in Dublin who became a millionaire on Saturday night – won their life-changing prizes playing online. The highest prize and biggest win of the year was the €14,674,966 jackpot scooped by an online player from Dublin. Trying your luck using the Lotto website or in the smartphone app is the safest way to play as it means if your numbers do come up you don’t have to worry about keeping your winning ticket safe as your tickets are stored safely in your Lotto account. And with just four more chances to become a millionaire in the main Lotto and EuroMillions draws this year, now might be a good time to set up your own Lotto account. The National Lottery told the Irish Mirror this week that its digital presence is soaring, with online play now accounting for 18.3% of all participation this year so far. Weekly Lotto plays online average 18%, while EuroMillions sees 21% of its plays through digital channels. Lotto chiefs said the growth in online play popularity reflects a shift toward convenience and accessibility. However, traditional ticket purchasing remains deeply rooted in Irish culture. Many players still cherish the experience of visiting their local shop, chatting with their retailer and having a physical ticket in their hand. Players say it’s a tradition that remains the cornerstone of the National Lottery’s char
LOTTO ONLINE SALES NATIONAL LOTTERY DIGITAL TRANSFORMATION TRADITIONAL PLAY
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