Post-lockdowns, companies are trying to woo shoppers to convert viewings into purchases via IrishTimesBiz
Companies looking to boost revenue can either attract more visitors to their websites, or convince more of them to stick around and buy. The first option isn’t looking great. Tougher privacy controls, particularly on Apple smartphones, have made online advertising more difficult to target.
That helps explain why overall page views at 250 global retail brand websites tracked by Kibo are down more than 7 per cent year on year. In continental Europe the drop is double that. But that strategy is murder on margins. Lasting gains are more likely to come from revamping the online experience. Hilton is having good success with putting icons at the top of its website that allow customers to search quickly for options such as pet-friendly hotels or connecting rooms.
One of the many reasons Amazon was such an ecommerce juggernaut in the 2000s was its “One-Click” buying option, which was under patent protection until 2017. A regular customer won’t be asked repeatedly to sign up for package tracking or marketing emails. But one who often uses rental cars will see a selection when they buy an airline ticket.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
An Post claims UK Post Office causing thousands of packages to be undeliveredAn Post's chief executive estimated that British businesses were losing €150 million a year due to postal issues.
Read more »
An Post warn to send items as soon as possible as strikes cause post delaysDue to ongoing strikes in transport and postal services in the UK, people who are ordering or sending products there may face delays - be sure to get yours send as soon as possible
Read more »
Prem Group chief sees ‘modest’ increase in hotel room rates next yearRevenues have been ‘ahead of expectations’ at Dublin-based hospitality group amid post-Covid rebound via IrishTimesBiz
Read more »
Irish-medium schools perform stronglyThere are seven counties with no Irish-medium post-primary school provision at all
Read more »
Smyths teams up with Stripe for online paymentsSmyths teams up with Stripe for online payments via IrishTimesBiz
Read more »
emailSanta.com - Santa's Real North Pole online!Santa Claus magic & fun: Christmas Day & Every Day! Nice List, games & tracker! Letters, jokes & laughter! Santa’s watching you; Webcam, tweets, emails too!
Read more »