Opinion | 'Deion Sanders is the closest embodiment of Tom Cruise’s character, Jerry Maguire, in the real-life sports world.'
Deion Sanders, CU’s new head football coach, holds up a personalized jersey in the Arrow Touchdown Club during a news conference on December 4, 2022 in Boulder, Colorado. CU held an introductory press conference to announce the hiring of Deion “Coach Prime” Sanders as the school’s new head football coach. Chancellor Phil DiStefano and athletic director Rick George accompanied Sanders into a packed room in the Arrow Touchdown Club inside the Dal Ward Athletic Center.
Deion Sanders is the closest embodiment of Cruise’s character in the real-life sports world. The NFL Hall-of-Famer left his primary media gig for the uncertain pastures of leading a defunct HBCU football program. Like Jerry Maguire, Sanders envisioned a new path toward building something “real and fun and inspiring” in the “godforsaken” business of college football.
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