Opinion | Elon Musk just picked a fight with Apple he can't win

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Opinion | Elon Musk just picked a fight with Apple he can't win
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Apple could break Twitter. But Elon Musk is already doing the job.

has left as well. Those departing attorneys would likely have advised against Musk concluding his tweet about Apple with: “do they hate free speech in America?” Musk then tagged Apple CEO Tim Cook in a tweet that asked, “What’s going on here?”

See if you can spot the flaw in this plan. From where I’m sitting, Musk appears to be trying to force Apple to buy more advertising on Twitter by tagging the company’s CEO and thereby encouraging his most toxic fans to flood Cook’s mentions with vitriol. And that will do what? Show Apple how great a place Twitter is under his leadership? To which I say:Musk later said Apple hasn’t just spent less advertising on Twitter, but that the company has also threatened Twitter’s access to the App Store.

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