Spencer & Sophia Rascoff | Optimize for Positivity: The Next Evolution of Social Media - by scottdclary startup business
. While those platforms chase down broad engagement and encourage outrage, she just wants to share photos of her favorite food.“We baked cupcakes this weekend, right? And posted them on Recon Food. But Instagram was pretty heavy on Sunday. When you were making those cupcakes, there were a lot of terrible things happening in the world.
The data continued to show how much the big platforms were harming young people , as they felt immense pressure to post regular content and fight for likes.When Spencer explained that posts on Instagram to do with climate change, the Ukraine war, or gun violence in schools depresses him, Sophia jumped on to identify a key generational gap that is being overlooked.
Focus on a specific category or topic and don’t let it spread beyond that. In their case it is food, but they were quick to point out some other examples. LinkedIn has built a vertical platform based solely on career growth. Strava is one based on running and cycling. Alltrails, for hiking. If you’re not constantly selling your story, then you’re not doing enough. Make sure everyone on your team is aware of your community efforts and can speak to them confidently.But even if you are the co-founder of a billion-dollar company, there’s still room for showing up at a trade show and shaking some hands.
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