Recognizing that fans are engrossed by technology-driven changes, Oracle Red Bull Racing has been feeding that interest, even during the winter break, by using modern technology to engage its fans. | Sponsored article
solutions. The technology underlying The Red Bull Racing Paddock helps understand member preferences ranging from what nickname they prefer to whether they like watching videos or listening to podcasts. Email messages sent to The Red Bull Racing Paddock members can then reflect that information, giving the fans more of what they want, building a positive feedback loop that further deepens the relationship between the team and fans.
In addition to keeping fans interested during the off-season, The Red Bull Racing Paddock also provides the team with an opportunity to keep fans engaged in season, between races, ensuring continuity of engagement among its fan base even when there isn't a race happening. The Paddock is also a way for Oracle Red Bull Racing to expand its reach beyond Formula 1's traditional demographic.
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