Oreo brings back limited edition fall flavor after a 5-year hiatus

Oreo's 'Pumpkin Spice Sandwich Cookies' are hitting store shelves on August 15, marking their return following a five-year hiatus

Oreo's "Pumpkin Spice Sandwich Cookies" are hitting store shelves on August 15, marking their return following a five-year hiatus.Oreo's "Pumpkin Spice Sandwich Cookies" are hitting store shelves on August 15, marking their return following a five-year hiatus. The limited-edition flavor features two golden Oreo cookies with a "festive pumpkin spice flavored cream" sandwiched in the middle.

Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management. For food brands, which rely on familiarity, holiday items can offer consumers some variety.

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