Outdoor Brands Increase Commitment to Land Preservation

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Outdoor Brands Increase Commitment to Land Preservation
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Last year the National Park Service reported 297 million recreational visits — a 25.3 percent gain compared to 2020.

Retailer show in Utah unless pledges are made to preserve lands. The company’s chief executive officer Ryan Gellert recently said the company will not return to the trade show in Salt Lake City until a firm commitment is made to protect the Bears Ears and Grand Staircase-Escalante National Monuments. REI and The North Face have also vowed to boycott the trade show when it returns to Utah from Denver.

Last fall L.L. Bean built upon its founding sponsorship of MasterCard’s “Priceless Planet Coalition,” by pledging an additional $500,000 to supports its mission to restore 100 million trees by 2025. One of the greatest champions of preserving land around the globe, formerCEO Kristine Tompkins. As founder and CEO of Tompkins Conservation, she committed to expanding Chile’s national parkland by 10 million acres in Patagonia in 2018.

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