Pac-12 survival: Amazon’s Thursday night NFL broadcast could be a mirror into the Pac-12’s future
Fourth in a series examining the Pac-12’s fight for survival following the planned departures of USC and UCLA in the summer of 2024 …
Amazon has streamed the NFL in previous seasons, those were simulcasts of the FOX broadcast. This week marks the first regular-season NFL game with Amazon as the exclusive rights-holder. It will produce the game and serve as the sole national distributor.By this time next month, the conference and Amazon could be partners.
But six weeks later, some clarity has emerged: A multi-year partnership with Amazon is under consideration. As the Pac-12’s existing partners, ESPN and Fox were permitted an exclusive 30-day negotiating window. But no timeline was given for the start of the exclusive window and, at the time, the two networks were immersed in negotiations with the Big Ten.
If no agreement is reached, the Pac-12 would take its inventory to the marketplace and negotiate with other companies, including Amazon. Any partnership with Amazon would come with the underlying presumption that multiple years as the sole national distributor of the NFL’s Thursday package would turn Amazon into a mainstream outlet — if not at the start of the Pac-12’s next contract cycle, then at least by the middle.
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