Roku's screen saver has taken on a life of its own, becoming known as Roku City on social media, and fans are fantasizing about packing their bags to head there.
In a photo provided by Kyle Jones shows, Kyle Jones, a former freelance graphic artist, who created Roku City. Instead of streaming a new TV show or movie, some Roku users are in it for the screen saver.
“In 2022 I finally want to move to Roku City,” tweeted Zach Silberberg, a digital content producer in New York.“What if we kissed in Roku City,” asked Tyler O’Day, who works as a social media manager. Because of the size of the company’s customer base, countless homes peer into Roku City every weeknight, opening up a portal to those mysterious, glittering streets. Over time, a dedicated, semi-ironic cult of Roku City adherents propagated on the internet.
Jones used a pulpy, art-deco cartoon he made for the reopening of the Franklin Theater in southern Nashville as a reference and built a skyline that borrows from all sorts of real-world and silver screen metropolises. The animation hit Roku servers without much fanfare in 2018, but its status slowly grew over the next few years.
“I’m enamored by what you don’t see in Roku City. The design of it is so enticing. There are these silhouettes and all these shadows. And you think, ‘I wonder what else is there,’"Van Deusen said. “You to want to know more. Like, ‘What’s rent like in Roku City?’" “I was talking with another member of the team who shared that it might even be the most viewed piece of art ever since it is just on loop constantly in millions of households,” Jones said. “I can’t imagine that is true, but it’s still pretty wild to think about.”Seasons are changing in Roku City. As the summer months left the calendar, a wash of auburn trees began to streak across a new district and a fresh set of spooky cafes — and the requisite filmic easter eggs — filled the city block.
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