Paddy Power owner Flutter is expected to be among frontrunners for €1.5bn Italian lotto franchise

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Paddy Power owner Flutter is expected to be among frontrunners for €1.5bn Italian lotto franchise
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But gaming giant draws criticism from NGOs amid suggestions it may use Italian licence to cross-sell other products

Flutter is expected to be part of a bid for Italy 's main lotto licence via its Italian business Sisal. Photograph: PAis expected to be among the front-runners for Italy ’s main lotto licence – said to be worth €1.5 billion – as Monday’s deadline for tenders nears.

“We’re not going to talk about our bidding strategy. It’s commercially sensitive,” Flutter’s chief financial officer Rob Coldrake said on a recent call with analysts. “We will be very disciplined and to the extent that we go ahead, we will put on as good a show as we can.” Cross-selling to Sisal “would be the primary rationale for additional lottery assets”, Morgan Stanley said in a recent research paper while noting that online customers were worth 10 times as much to Sisal compared to retail-only players.

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