Campaigners have called for increased transparency around paid-for political campaign advertisements and videos on social media platforms after it emerged TikTok is not adhering to voluntary EU guidelines on the issue.
Campaigners have called for increased transparency around paid for political campaign advertisements and videos on social media platforms after it emerged TikTok is not adhering to voluntary EU guidelines on the issue.
In 2022, the EU agreed to a voluntary code of disinformation and political advertising in order to address growing concerns over the issue. The voluntary code also asked that social media platforms with paid-for political campaign advertisements and videos keep a publicly accessible register of their costs and who is behind them.
Speaking to RTÉ News Liz Carolan, transparency campaigner and publisher of The Briefing, said the issue should be addressed. Chief Executive of An Coimisiún Toghchain Art O Leary said paid-for political advertisements and videos on social media platforms ultimately come down to transparency.
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