Worries that audiences would be slow to return to pantos have proved unfounded with numbers keeping pace or even surpassing previous years
Theatre bosses around the country are now celebrating after fears the cost of living crisis and the after-effects of the pandemic lockdowns would affect ticket sales.
At the Tron in the city, The Wizard of Oz with Julie Wilson Nimmo and Jonny McKnight, sold out and scored a five star review from the Stage magazine. “We’ve found audiences are delighted to return,” said a spokesperson. “Even last Christmas, when people were a lot more nervous coming out of the pandemic, panto sales stood up and would have continued to had Covid restrictions not come in on Boxing Day when the rest of the run had to be cancelled.”
“That said we have noticed changes in booking patterns– if it’s a well-known title or a star-led show then people are prepared to book ahead, if it’s more unknown then people book much later.” “My sense at present is that the cost of living is an issue, but for many people theatre is an affordable occasional luxury. So they may cut back on regular meals out and go for cheaper holidays but keep going to the theatre.
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