To celebrate Y2K fashion, Klarna’s latest campaign stars ParisHilton who proves that even the most experienced shoppers are impressed by the company’s elevated shopping experience.
Klarna’s campaign includes a series of videos produced in collaboration with her company 11:11 Media, Hilton responds to Klarna’s flexible payment options and shopping app features with her new catchphrase, “That’s smooth.” The campaign focuses largely on Klarna’s flexible payment options while also spotlighting the company’s other innovative features that make the shopping experience a smooth one including try before you buy, buyer’s protection and package tracking.
Directed by Ukranian Grammy Award nominee Tanu Muino, the films are set in Klarna’s dream-like world featuring nods to Y2K fashion. The campaign’s stills were photographed by Adrienne Raquel. “It’s so refreshing to put fashion in a comedic spotlight, two things you wouldn’t think go together, but that’s what fashion is about — breaking the rules,” Muino said. “Ultimately, we built a world unique to Klarna, a visual experience that doesn’t exist anywhere created by combining modernism with a sprinkle of retro timelessness.
Alongside the films and stills, Klarna will host a series of events, social content and collaborations to complement the campaign, all exploring how Klarna’s features have contributed to the evolution of shopping since the Y2K period. Klarna’s campaign with Paris Hilton will launch globally on Feb. 27 and run through March across media, digital, broadcast and out-of-home platforms. 11:11 Media will also promote the campaign across digital channels including Hilton’s personal social media.
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