Netflix's Shannon Willett and Hulu's Brian Henderson will lead global marketing and programming, respectively, at NBCU's streamer.
As Peacock’s chief marketing officer, Willett — most recently Netflix’s vp of global marketing strategy and operations — will be based in Los Angeles and oversee, in part, subscriber growth and content marketing for NBCUniversal’s nascentservice. She will be joined by Henderson, who will lead Peacock’s global content strategy as evp programming. The executive, also based in L.A.
, was previously Hulu’s svp of SVOD content, programming and partnerships and will reunite with former Hulu president Kelly Campbell, who“We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making Peacock a must-have streaming service and round out our executive leadership team,“ Campbell said in a statement.
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