With its Pedal to Zero initiative, PEARL iZUMi says it has created the first apparel line 'designed to be ridden out of existence.'
With its Pedal to Zero initiative, PEARL iZUMi says it has created the first apparel line “designed to be ridden out of existence.”
Essentially, each garment tells you how many miles you need to ride your bike to offset the carbon footprint of the clothing’s production. The idea is that by avoiding trips with a car, PEARL iZUMi customers can help save the planet .bullet point on many new garments. Interested customers will see a bullet point on the garment’s features telling them the miles they need to ride.
The Prospect Thermal Jogger and the Women’s Thermal Cycling Bib Tight from PEARL iZUMi’s Pedal to Zero line.
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