Peloton blames shocking 'Sex and the City' death on character's 'extravagant lifestyle'
, “Sex and the City” has been a trendsetter. Cosmos, Manolo Blahniks, Magnolia Bakery, Fendi baguettes, great big flower pins: They all became cultural sensations after getting the endorsement from Carrie Bradshaw and friends.that premiered Thursday on HBO Max and ends with the death of a beloved character after a vigorous workout, has cast an uncomfortable spotlight on the Peloton bike.
I don’t know if series creator Michael Patrick King has a particular grudge against the fitness company — maybe he’s just a SoulCycle guy? — but rarely in the history of pop culture has an enviable product placement ever gone quite so wrong. Sure,just finished in third place on “Dancing With the Stars,” but Peloton’s indirect role in the demise of one of the most iconic romantic leads in the annals of television puts it in a position nearly as awkward as Big’s stance on the bike.
The company also confirmed that it was aware that King would appear as a fictional Peloton instructor in the episode and that a bike would be shown in use. And like a lot of other affluent people, Big has gotten really into Peloton. Like, really, really into it.
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