According to Peloton, its new promo was filmed in less than 48 hours, after HBO didn’t warn the company of its pivotal role in the “Sex and the City” reboot AndJustLikeThat
Not so, according to Peloton, which says the promo was filmed in less than 48 hours, after HBO didn’t warn the company of its, uh, pivotal role in the show.
That explanation tracks with Peloton’s reaction to the “And Just Like That ..."plot twist — apparently borne out of genuine shock at HBO’s brand-deal betrayal. According to Kevin Mountford, co-founder of financial services firm Rasin U.K., Peloton stock prices took a 10% nosedive immediately after the episode premiered, while Google searches for “Peloton PR crisis” and “is Peloton in trouble” skyrocketed.
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