Peloton has a new feature called Lanebreak. Think Mario Kart meets Peloton; riders pedal along a floating virtual track, encountering prompts and challenges along the way.
user what they like about their bike, and most answers would probably include some reference to a Pelotonrather than the bike itself. It’s been written many times before, but it's worth noting again: Peloton’s big draw is a combination of the instructor personalities, pick-me-up mantras, and music playlists. As the company wades through, its special sauce—and source of recurring revenue—is still its software platform.
So it makes sense that Peloton’s first big new feature in a long while is a software feature. What’s more interesting is that it involves no instructors at all. The new feature is called Lanebreak, and it turns a Peloton bike ride into a game. Thinkmeets Peloton; riders pedal along a floating virtual track, encountering prompts and challenges along the way. Lanebreak was first announced last summer, and some subscribers were able to access the software then in its beta form.
Lanebreak currently works only on the Peloton Bike and Bike+, and not the company’s treadmill or mobile app. It doesn’t feature the all-important Leaderboard that riders typically see during a live or on-demand Peloton class. And Lanebreak’s gamification isn’t tailored to each individual rider. The most customization it offers is on intensity level; there’s Beginner, Intermediate, Advanced, and Expert. Otherwise, it’s hop on and go.
about the effects of gamification in fitness and to research how much more engaged people are when personal preferences are considered in game design. Peloton almost certainly knows this too.and what it looks like in future iterations. It’s not hard to imagine Lanebreak picking up more personalization features down the virtual road.
The company says it’s currently focused on Lanebreak for the Bike and Bike+ only. So in the short term, it’s all about bringing novelty back to Peloton bikes. But if it ends up in some other software form in the future, it could represent a much larger goal, one that plenty of other tech companies have set their sights on too: being anywhere and everywhere the users are.
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