WI-FI has become a core part of our lives over the past decade, with most people relying on it everyday. But what does the word Wi-Fi actually mean? Many think Wi-Fi stands for “wireless fidelity”.…
"Wi-Fi and the yin yang style logo were invented by Interbrand," he wrote in a statement nearly 10 years ago.Belinger's colleagues could not imagine using the name Wi-Fi without having some sort of literal explanation.
So, the team compromised and agreed to include the tag line "The Standard for Wireless Fidelity" along with the name - which has seemingly confused people to this day."'Wireless Fidelity' – what does that mean? Nothing. It was a clumsy attempt to come up with two words that matched Wi and Fi. That's it."But it turns out, it was just a poor marketing choice.
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