Perplexity AI seeks valuation of about $9 billion in new funding round

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Perplexity AI seeks valuation of about $9 billion in new funding round
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Perplexity started the year with a roughly $500 million valuation and has continued attracting significant investor interest alongside the generative AI boom.

Perplexity AI has started a new round of fundraising talks, seeking to more than double its valuation about $9 billion, CNBC confirmed.Google's

dominance, is seeking to more than double its valuation to about $9 billion in its next funding round, CNBC has confirmed.in June, is now looking to raise roughly $500 million, though that could change, according to a person familiar with the matter who declined to be named because the talks are confidential.Sign up for NBC San Diego's News Headlines newsletter.

Since then, the company has continued to attract investor interest alongside the bigger boom in generative AI, raising three funding rounds this year. Perplexity is among the flood of AI startups trying to compete for a slice of the buzzy generative market, which is led by OpenAI, the creator of ChatGPT.

Despite the AI hype, Perplexity has been mired in controversy, facing a slew of plagiarism accusations from media outlets like theGenerative AI startups get 40% of all VC investment in cloud amid ChatGPT buzz

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