On Friday, PerryEllis International will unveil a new iteration of its more-casual PerryEllis America label during a presentation at New York Men’s Day, which the company is sponsoring for the first time.
That collection offered colorful, logo-driven replicas of some of the brand’s key styles — but came with a steep price tag.
“Today there’s a need for more-youthful, classic, preppy brands,” said Jason Zuckerman, president of wholesale and direct-to-consumer at Perry Ellis International, who oversees the flagship brand as well as Original Penguin. “Perry is one of the most iconic brands in the U.S.,” said the U.K.-born designer, pointing to some of the bold-face names that worked for the brand over the years, including Tom Ford and Marc Jacobs . And he’s been working hard to “understand what the brand stands for and adhere to that to know where to take the business. We want to create good, honest clothing that honors the roots of the brand.
That’s just one of the marketing initiatives that will be launched in support of the new Perry Ellis America.
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