The sportsbook, which DraftKings estimates will provide 100 to 120 jobs, will be the first at a PGA Tour site.
On the surface, it seems like an unusual arrangement. Since sports betting began to be legalized in states across the country in 2018, companies like DraftKings and FanDuel have exploded in popularity due to the ease of access — bettors can place wagers at home, on mobile apps, in seconds. Arizona is among states that legalized the form of sports betting and also allows opening sports books at established sports venues.
“When you think about the experience of going in a venue and everybody's cheering and watching on screens and you're betting while watching, it's an amazing experience,” DraftKings chief business officer Ezra Kucharz said. “With a company like ours, you can choose to have an experience where you sit on your couch on your phone or you can come to a venue where there's a lot more people and you can feed off the energy. … That's why we do these things.
For the PGA Tour and the city of Scottsdale, the bet is more certain. Regardless of the location’s success, they will receive money from DraftKings as part of the arrangement.“When you look at legalized sportsbetting, we're seeing more engagement ,” Monahan said. “So when we look at our network broadcasts, our cable broadcasts, our social media platforms.
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