The rapid growth of pickleball has caused a flurry of investment.
For many, playing pickleball during the pandemic offered a way to get some fresh air and meet people in a new community at a time when that was difficult to do. The sport draws people of all ages and athletic backgrounds. .
"I realized there was about to be this huge explosion [with pickleball]," she said."So we just decided to go all in." The championship will air on CBS Sports Network in front of an estimated 25,000 in tournament spectators. Graham says the tournament now has more than 40 sponsors and contributes more than $9 million to the local Naples economy, with people flying to the event from all over the world.
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