In Yiwu, more than 600 businesses produce an estimated 80 per cent of the world’s Christmas decorations
Christmas decorations in Yiwu, China , where an estimated 80 per cent of the world’s Christmas decorations are produced. Photograph: Getty Imagestrees, wreaths, tinsel and flickering lights, Chen Xilin is holding up a box of plastic balls, some covered in glitter, others with seasonal slogans such as “Oh deer”. Behind him stands boxes of plain red and silver baubles but the ones he is showing me are pink, green, yellow and mauve with patterns.
Late Late Toy Show review: Patrick Kielty is fuelled by enough raw adrenaline to power Santa’s reindeer Sun Yingfang started producing Christmas trees in 2004, employing about 100 people in a factory in Lishui, about 160km south of Yiwu. She has two kinds of customer. This is the quietest time of year for the Christmas industry, which only gets going around February, after Chinese new year. Many buyers come to Yiwu and tour the market, placing orders for what they see on display.
“Our customers trust us. We are honest and responsible to our customers. Word of mouth is very important. We cultivate our customers through getting along with them over time. Some of our customers have been doing business with us for 20 years and our production plan is based on their orders. We don’t pre-produce the goods and store them in the warehouse for sale. So when our foreign trade orders are completed, our warehouse is empty.
“Christmas is a Western holiday, so we are definitely not as innovative as foreigners in this regard. The efficiency of the Chinese is obvious to all, and the price is competitive. But we don’t have much advantage in the innovation of Christmas products,” she says. “South American customers bring new products of the season from Italy or Spain, and ask us to change the details a little bit, and then they will use them for the next season.
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