Playboy recruits Cardi B for new role
And, as an indication of how central it will be to the brand’s identity, Cardi will serve as the “founding creative director” and a founding member of the upcoming Centerfold platform . In support of its launch, Playboy’s parent company in October announced a $30 million deal to acquire the social content platform Dream.
This kind of thing is why Kohn could tell me that he’s never viewed this company as a legacy media brand. Which is why it keeps announcing new products like Centerfold, and deals like the company’s acquisition, announced in August, of Australia-based luxury lingerie brandIn connection with the Cardi announcement, Kohn declared that Centerfold will “revolutionize the creator economy, just as Playboy magazine shook up the publishing industry nearly 70 years ago.
In a statement of her own, the singer described it as a “dream come true” to join the Playboy family. “For as long as I can remember, I’ve felt connected to Playboy,” she said. “It’s truly the original platform for uncensored creativity, and I’m inspired by its incredible legacy of fighting for personal freedoms.She continued by encouraging other creators to join her when the Centerfold platform launches. “Creators today deserve to express themselves freely and unfiltered,” she said.
In term of what else is to come from this partnership, Playboy on Thursday teased co-branded merchandise collections that will serve to accelerate the company’s direct-to-consumer fashion and sexual wellness businesses. “Cardi B is a creative genius, and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” Kohn said. “Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand.
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