Playing attention: How the EA Sports FC video game promotes real-life women’s football

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Playing attention: How the EA Sports FC video game promotes real-life women’s football
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The decision to allow women players to compete with men in the popular franchise’s Ultimate Team initially sparked a backlash, but it has driven extra interest in the real careers of the women represented in the game

At first seeing women and men competing against each other on the pitch felt strange, but it was implemented seamlessly. Women players were naturally smaller and lost more aerial battles, but they were more agile and their inclusion added more depth to squad selections. One year later and it has been accepted and embraced by the community of the bestselling video game in the UK and Ireland.

EA FC 25 review: New five-a-side mode and a tactics revamp bring new levels of fun to the beautiful gameA post titled “Queen Fridolina” on Reddit showing Rolfö holding up her upgraded card is the sixth most upvoted post on EASportsFC subreddit in the past year, a community with 1.2 million members, while her Instagram post on the topic was met with a flurry of likes and comments from new fans.

“We have heard from many professionals that featuring in EA FC is one of the most exciting elements of a player’s career,” John Shepherd, the vice-president and general manager of EA Sports FC, told The Irish Times. “Many women players have told us that the profile they receive as individuals and their clubs and leagues get through EA Sports is paramount to the growth of the game.”

“Overall, we’ve had great success with including women players across our game modes and we will continue to focus on increasing awareness and love for women’s football. Not just within the game, but also within football as a whole,” he said.

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