PlayStation is using Bungie to ‘rigorously’ vet its upcoming live service games, it's revealed.
claimed the two have a mutually beneficial relationship, with Bungie benefiting from SIE’s global marketing machine.
He added: “We’ve brought quite a lot to Bungie, just as they’ve certainly brought quite a lot to us. They historically have been a heavily US-focused publisher [with] their IP underexploited in key markets of Europe and Asia. “I’d also say… we have a marketing machine that, in my view, is world class and setting them to work on activating Bungie’s games, IP and brand I think is going to take their awareness and size of their business to a size that they’ve never seen before.”later described how Bungie has become involved in all its in-development live service games.an original IP from its London Studio“The learnings from Bungie have been very substantial in many areas,” Hulst said.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Professional tennis players put PlayStation VR2 title C-Smash VRS to the test | VGCRapidEyeMovers has released a new trailer for C-Smash VRS, which sees professional tennis players putting the PlayStation VR2 title to the test ahead of next month's launch
Read more »
PlayStation says it will soon reveal ‘aggressive’ plans for cloud gaming | VGCPlayStation says it will soon reveal ‘aggressive’ plans for cloud gaming.
Read more »
PlayStation-themed Backbone One for Android launching todayPlayStation-themed Backbone One for Android launching today tech backboneone PlayStation Android
Read more »
Xbox games are coming to cloud gaming service Boosteroid in June | VGCXbox titles are coming to cloud gaming service Boosteroid in June, starting with Deathloop, Gears 5, Grounded and Pentiment
Read more »
Former Battlefield creative director announces new studio TTK Games | VGCFormer Battlefield creative director Lars Gustavsson has announced the formation of a new game development studio, TTK Games (Time To Kill Games).
Read more »
Japan’s biggest indie games event, BitSummit, confirms 2023 plans | VGCJapan’s leading independent games expo, BitSummit, will return on Friday, July 14, organisers JIGA have announced.
Read more »