A new survey found podcast listeners prefer video over audio alone and that YouTube is leading the way. Here were the key takeaways.
," hosted by Alex Cooper, have recently brought on a string of famous guests including Hailey Bieber, Julia Fox, and The Chainsmokers.
Thirty-four percent of respondents in the Morning Consult survey said that seeing influential or celebrity guests is a"major reason" why they prefer watching a video-based podcast. As a result, podcast hosts might be more inclined in the future to invite star studded personalities onto their shows to improve ratings.Media executives and podcast experts alike have predicted that live events will thrive in 2023, following setbacks due to the pandemic.
Live events allow podcast hosts to record episodes in front of in-person audiences and connect with fans after the recording ends. In 2019, Axios reported on data from ticket vendor Vivid Seats that showed the number of live, ticketed events based on podcasts hadAccording to Morning Consult's survey, 15% of listeners said they would be willing to pay between $10 and $25 to attend a live recorded podcast event.
"Seems like the way you'd build good live podcast shows isn't too far from the way you'd think about booking bands," Nicholas Quah, the founder and writer of industry newsletter Hot Pod,
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