In this new episode of the IMAGE Business podcast, Melanie Morris chats with brand director and co-founder of RIXO Henrietta Rix.
In this new episode of the IMAGE Business podcast, Melanie Morris chats with CEO and co-founder of RIXO, Henrietta Rix, on how she has grown her cult fashion label into a thriving international brand.is a monthly podcast hosted by IMAGE Contributing Editor Melanie Morris, who speaks to some of the most compelling Irish and international people in business, spilling the truth on the real secret sauce for a successful career.
“Today, we’re in the fast-paced world of fashion and our guest is Henrietta Rix, half of the power duo behind cult label RIXO,” opens Melanie. “RIXO is a brand that has made dressing up fun, whether for a special day or night, for a big work event or simply because we want to feel good… since 2015, the answer to whatever it is we are looking for has usually been sitting in one of their collections.
A well-oiled machine, Henrietta looks after the retail and wholesale side of the business while Orlagh, as Design Director, looks after the design team and technical fits. “At the start, we did everything together, but we soon realised, as the business grew, we needed to divide and conquer – and we’ve done that quite efficiently. We play to our strengths and come together on strategy and the bigger picture.
In addition to protecting the brand’s ethos, she says it’s important to “just be yourself. Every woman is different. I think women think they’ve got to be more cutthroat or less emotional or more confident… but if you are emotional in your peer group, for example, colleagues might resonate with you, and that can be a good thing. So being yourself is key.”Henrietta Rix co-founded RIXO with her business partner Orlagh McCloskey, born from their passion for travel and vintage designs.
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