Once upon a time a Porsche SUV was a risk; a million Cayennes later, the gamble has paid off handsomely...
Here’s something you might not know about the Porsche Cayenne: it was nearly an MPV. Whatever your opinion on the Porsche SUV, it can probably be agreed, given how things have turned out, that a fast 4x4 was probably the better option than a weirdly lusty people carrier. Furthermore, while we all know the Cayenne is widely credited with being the car that saved Porsche , it’s worth remembering just how drastic the turnaround was.
Understandably, Porsche is pretty pleased with the Cayenne’s success. "Our sports car in the SUV segment has proven to be a bestseller and growth engine since 2002. And that’s not all. The Cayenne has opened the door to many new markets for Porsche and made a significant contribution to the internationalisation of our sales network” said Oliver Blume, Porsche Chairman, back at the launch of the third generation in 2017.
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