One way to help the film industry prepare for the post-COVID future would be to look at lessons from the past, a Monday seminar at TIFFCOM, the market component of the Tokyo International Film Fest…
Shiina Yasushi, head of TIFFCOM, said that Japanese film studios faced a similar dilemma with the growth of home video in the 1980s. They managed to counter falling box office revenues by getting into video themselves. “My concern is how we can enjoy revenues from streaming markets, especially SVOD,” he said.
This year, with infection numbers decreasing, moviegoers have been returning to theaters. Fournet noted that in France nine million cinema tickets were sold in September, about 80% of pre-COVID figures. “So, the audience is back,” he said. “SVOD has had a major influence on not only Japanese cinemas, but also on content holders and audiences,” Shiina said. “[Luring audiences out of their living rooms and back into theaters] is one of the big challenges for us in the upcoming months,” Fournet said.
For the rebuilding phase, the French government plans to invest in studios and digital production facilities. This, marks a change from the way the French industry has worked ever since the Nouvelle Vague of the 1960s. “We used the streets of Paris as our landscape. So, France didn’t have very big studio facilities,” Fournet said.
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