Electric Feel Ventures is a new early-stage investment firm born amid the pandemic that has already done 50 deals and is currently investing out of a $30 million debut fund.
Rosen is no stranger to investing: He’s the son of Andrew Rosen, a longtime fashion executive known for founding and running the Theory brand and serving as an impresario for up-and-coming designers and apparel companies, helping fund the rise of labels such as Alice + Olivia and Rag & Bone. The trade publication Women’s Wear Daily once described him as “a sort of Medici of fashion.”
“I would start to do these deals, and all my clients and all these other people were wanting to be in them,” he says. “I wanted to create some structure around it.” In making music, Rosen tries to bring together people with complementary skills that might be able to create a whole that’s larger than the sum of its parts. It’s the same in building a business—just with founders, influencers and investors instead of writers, producers and performers.
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