Prada Launches Fine Jewelry: An Exclusive First Look

Prada’s first fine jewelry collection is made with recycled gold and disruptive ideas

A Prada necklace made of recycled gold, part of the brand’s first fine jewelry collection. Prada fine jewelry necklace, price upon request, select Prada flagship stores, Prada turtleneck sweater, $1,590, Prada​.com and select Prada boutiques. Model, Cecilia Wu at Women Management; hair, Tsuki; makeup, Michaela Bosch.If you’re wearing any gold jewelry today, it may be reincarnated from another bauble, linking you to the past.

Unlike diamonds, which have been commonly used in jewelry only since the 15th century, or organic, delicate pearls, gold is quite literally timeless. So the name of Prada ’s first fine jewelry collection, Eternal Gold, is not just empty nomenclature: It speaks to the material’s deep history. And while melting and remodeling gold jewelry has happened since at least the Middle Ages, now we have blockchain technology, which can help track the provenance of gold and gemstones.

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