Ban on gambling sponsors on Premier League shirts? It was a cynical, transparent move to get ahead of probable future legislation, says JohnnyTheNic. Why do they need that money anyway?
There was a lot of fuss last week about the Premier League decision to remove gambling sponsors from the front of shirts from 2026 while leaving all other forms of betting advertising untouched.
Wherever you stand on gambling advertising and almost everyone must be either indifferent or against – it’s not the sort of thing you can want to see more of – it seems senseless for businesses which are stuffed with money already to make themselves look bad. What business wants to do that? It isn’t as though this is an extreme or radical idea. The principle of not allowing specific product advertising in specific situations is well-established, going back to 1965 when cigarette adverts were banned from TV in the UK, which by 2005 had become a total ban on all advertising of tobacco in all contexts and a ban on sponsorship by tobacco companies. The world didn’t end even though some said it would. See also: the smoking ban.
The issue of betting companies advertising in sport is only going one way; there’s going to be less, not more. so why not get ahead of the game and plan to replace it all voluntarily when contracts expire, at least in the Premier League? It won’t be a significant financial wrench because its place will be taken by something else and an improved image will allow clubs to leverage greater income from more socially responsible organisations. Pretending you care is the modern way.
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