Primark’s Irish man in Spain: ‘We sell roughly the same number of coats in Madrid as we do in Dublin’

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Primark’s Irish man in Spain: ‘We sell roughly the same number of coats in Madrid as we do in Dublin’
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Wild Geese: Stephen Mullen, Madrid

Primark ’s Irish man in Spain: ‘We sell roughly the same number of coats in Madrid as we do in Dublin’Having started as a Penneys trainee manager in Clondalkin, Stephen Mullen is now regional retail director in Europe with responsibility for 102 shops

Moving to Spain was a big upheaval for Mullen, his wife, Debbie, and their two little boys, then a three-year-old and a five-month-old baby. Neither Mullen nor his wife spoke Spanish, English wasn’t widely spoken in Madrid at the time and Mullen says the transition was challenging both professionally and personally.

What people forget is that Spain is not hot from top to bottom. It can be 28 degrees in the south, 15 degrees in the centre and five degrees in the north Mullen says that learning the quirks of individual markets is part and parcel of moving into new territories. For example, pyjamas and slippers are big sellers in Spain as not all homes have central heating and marble floors can be cold in winter.

“I really like to learn about the people, the culture and the history of where I’m visiting. I try to really get to know a city – not just the obvious tourist attractions but the lesser-known areas as well. I think locals appreciate that you have taken the time to learn about their country and have a genuine interest.

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