Primark says 'whoops' after shoppers point out sweatshirt blunder

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Primark says 'whoops' after shoppers point out sweatshirt blunder
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It is not known if the sweatshirts will be pulled

Primark has said 'whoops' as it admitted to a mistake on one of its new-season sweatshirts. The affordable fashion brand was lectured by Instagram followers after it posted a video featuring the graphic long-sleeved top.

But eagle-eyed shoppers noticed one detail about the outfit that didn't quite add up. The £11 sweatshirt has the words 'Colorado' and 'discover nature' written across the top of a scenic picture.Several followers recognised the national park in the photograph as the Grand Canyon in Arizona, America.

Responding to a comment from one Primark fan asking where they could buy the sweatshirt, one person wrote: "You don't want it. People will think you're ignorant." Another person said the slip-up was like saying Stonehenge was in Scotland.

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