The late royal wore the dress for both an official royal portrait in 1991 and an intimate Vanity Fair spread in 1997, just before her death.
RELATED: Sotheby's 'The One' auction to feature Princess Diana dress, JFK birthday invitation and more
Designed by couturier Victor Edelstein, the strapless number features a sculptural sweetheart neckline and a tulip-shaped skirt. It last sold for $24,150 in 1997, during a Christie's charity auction featuring 79 dresses donated by Diana. The sales collectively reached $3.
But the Princess of Wales was more reserved in discussing her decision to sell the garments, only saying it was "a wrench to let go of these beautiful dresses." She told the magazine: "However, I am extremely happy that others can now share the joy that I had wearing them."The deep purple gown was part of Edelstein's Autumn 1989 collection, though he designed custom looks for the princess for over a decade, according to Sotheby's.
Friday's auction also featured other notable items from fashion and entertainment, including a ticket to former President John F. Kennedy's 1962 birthday - where Marilyn Monroe serenaded him - and LeBron James's Miami Heat jersey from the 2013 NBA Finals.
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