Lawmakers are closer than ever to passing a federal data privacy law, raising concerns that the unregulated flow of data is being used to surveil protesters and influence groups with targeted ads. Data brokers are spending big to nudge it in their favor.
. Neustar uses its data collection for both marketing and fraud prevention purposes.
“ADPPA doesn’t upend the ability of law enforcement to conduct investigations or obtain information through appropriate, legal processes,” Fitzgerald said. “What it does do is drive a stake through the shady practices of data brokers.”Those include Acxiom,. It takes issue with how the bill would restrict third-party data.
While each data broker may differ in what it’s seeking, each of them has made one request for the House bill: Keep its provisions that would preempt state privacy laws.
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