Quannah Chasinghorse: 'I Just Stopped Caring About Other Beauty Ideals'

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Quannah Chasinghorse: 'I Just Stopped Caring About Other Beauty Ideals'
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Allure's October cover star continues to advocate for Indigenous representation and environmental justice and she is a force to be reckoned with.

Givenchy top. Tiffany & Co. bracelet. Chasinghorse’s own ring. To create a similar makeup look: Sustain Eyeshadow Pencil in Seafoam Green and Sustain Lipgloss in Sweetgrass by Cheekbone Beauty.

She also feels a calling to educate others about Native identity, to broaden views. And yet, she says, “I don’t want people to be embarrassed or whatever, because it’s not their fault that they don’t know. It’s the school system, it’s society. We [Native people] are so erased that people don’t even know that we’re still here. I see all over TikTok and Instagram, other people talking about Native Americans in the past tense as if we’re not here anymore. That’s what I’m trying to change.

There was a time, of course, in the not-too-distant past, when brands were less inclined to put in the work. “I think we’re in such a good place right now,” she says. “People are seeing that the environment and being land protectors and water protectors is really important and vital to [everyone in every] industry.”

“Well, our tribes up here don’t actually go into the Arctic [Wildlife Refuge],” she explains. “It’s such sacred land that we just kind of let it be, let it stay with the animals. It’s a caribou calving ground. So we just always kind of avoided those areas because that, basically, belongs to them, right within the Arctic Circle.”to think about the next seven generations and beyond. Individuals are not just living for themselves, they are living with the lives of our future youth in mind.

There is significant momentum right now in terms of Indigenous representation in mainstream media, fashion, and beauty, and Chasinghorse knows there are generations of ancestors and Indigenous relatives to thank for that. She knows she carries the, hopes, and triumphs of her ancestors into all the spaces where she walks, and that encourages her and gives her strength.

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