New movie reveals the agony and the ecstasy of Austin's ultra-inclusive fitness guru workoutericanix.
Erica Nix and This Is Not a Cult have made a movie – a real blood, sweat, and glitter movie. The spiritual sister to 2019's Austin Motel poolside performance art show"follows Nix post-divorce and post-pandemic swimming through the changing tides of Austin's value system, consulting deity advisors like Mother Nature and Satan on how to help other creatives like herself struggling in the new unaffordable ATX.
She's made her mark in the community as a body positive workout guru, continuing on her mission to make working out fun for over a decade as well as doing performance art and photography. Like many of the other featured players in the film – all of whom Nix calls friends – the fitness-focused artist is"Austin famous," a particular niche genre of local celeb who perfectly embodies the weirdness of ATX.
Despite retroactively wishing they'd simplified the project, overall Nix is proud of how much of the TINAC team's unrestrained vision they accomplished."In a way we were able to accomplish some really ambitious sequences that I think more experienced filmmakers would have scrapped due to budget or logistical constraints," she said.
The project holds significant personal meaning to Nix, who wanted both in the previous Austin Motel pool performance and in the film to take on the darker side of her workout personality. This cinematic voyage will tackle spirituality in multiple forms from meditation to psychedelics, Satanism, Gwyenth Paltrow's Goop empire, etc. – basically all the"absurd things we as humans do to feel fulfilled, fill the void, or imbue meaning in our lives.
Nix called the film"a love letter to old Austin" and her deepest wish is that its campy, raunchy, and over-the-top antics weird out as many people as possible."I also hope I offend some people," she added,"so that I can practice publicly stepping in shit and apologizing for it!"preview screening and fundraiser, Fri., April 29, 8:30pm, Distribution Hall, 1500 E. Fourth.
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