Kamala Harris has been criticised for being light on policy, strong on vibes. But that fits with the current mood of visual and online culture – and, increasingly, with what Gen Z want from politics
Supporters in ‘Kamala IS brat’ T-shirts cheer for Kamala Harris at a campaign rally. Photograph: Erin Schaff/The New York Times? Picture walking through the blazing debris of a Spice Girls reunion concert that’s been ravaged by the zombie apocalypse. Got it? Okay. That was brat summer. It was the spectral return of the girl power vibes of Brit Pop and New Labour. It was acid green.
That’s the backstory behind the social media trends. But what does Kamala Harris being alternately #Brat or #Demure tell us about the state of mainstream politics today? Trump has long understood this . So has Elon Musk, an ardent Trump supporter who is famous for his ability to move markets on nothing but vibes and vapourware. “Nobody is even trying to assassinate Biden/Kamala,” he posted to X the morning after the alleged golf course shooting, before hastily deleting the message from his profile.
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