Ralph Lauren has launched “The Gift of Togetherness,” a campaign featuring well-known faces Shalom Harlow, Tyson Beckford, Lucky Blue Smith and others.
The campaign will be used in both print and digital channels.
The campaign was shot by Alasdair McLellan and Zackery Michael and also features Lulu Tenney, Amane Taniguchi, Sacha Quenby, Mariam de Vinzelle, Andreea Diaconu, Ella Rattigan, Coralie Jean-Francois, Hamid Onifadé, Daryl Dismond, Jeenu Mahadevan, Dae Na, Simon Nessman and James Turlington. In addition to the campaign, which will run in print, on digital channels as well as outdoor ads, the Polo-67 app will feature a special a “7 Days, 7 Drops” promotion the first week in December when vintage skiwear, limited-edition snowboards, skis and posters will be available for purchase. The company’s stores around the world will also get into the holiday spirit.
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