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Irish purchasers now account for over 10% of jersey sales after the striker’s move to Seville
Irish purchasers now account for over 10% of jersey sales after the striker’s move to Seville Troy Parrott scores the winning goal for Real Betis in the Champions League game against Lille at the Stade Pierre Mauroy on Tuesday.
Photograph: Pim Waslander/Soccrates Images/Getty Images Figures from the club show Ireland was the second-largest market for Real Betis’s online jersey sales following Parrott’s signing on August 20th. Despite having made just four appearances for the Spanish club since his €20 million arrival from AZ Alkmaar last month, the 24-year-old scored winners on his last two outings.
Casablanca will host 2030 World Cup final, says Moroccan federation chief However, Parrott’s impact for the Verdiblancos doesn’t stop there, with interest around the Dubliner helping to grow Betis’s status beyond Spain, most notably, and understandably, in Ireland and the UK. Running through the figures, González reports up to 108 tickets were sold to Irish fans for the club’s recent home ties against Real Sociedad and Real Madrid, and Real Betis’s official English-language X account has gained 8,000 followers since Parrott’s arrival.
Highlighting the coverage of Parrott’s exploits by Irish news outlets, including those who sent reporters to cover the game against Real Madrid, González notes: “The Irish Times even published a guide on how to travel to Seville to watch Betis matches and see Parrott live. ” On jersey sales, González quotes figures supplied by Betis relating to online purchases made between August 20th and September 10th.
Before Parrott’s signing, Ireland accounted for just 0.28 per cent of the club’s total online sales, but in the weeks since the striker’s arrival that figure has jumped to 10.17 per cent. Furthermore, 13 per cent of personalised jerseys sold online during the period featured Parrott’s name. The figures show Ireland was the second-largest market in terms of net sales over the three-week period, with growth also noted from the UK and US.
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