Create a position for yourself using your strengths as a template.
Stephen Curry has built his NBA career on taking shots that others don’t: three-pointers from a crazy distance. Traditionally, defenders didn’t worry much about contesting these long-distance shots; there’s such a low likelihood they’ll actually make it into the basket. But the Golden State Warriors star practiced and practiced until they weren’t unlikely for him.
Jon Buchan, the director of London-based Charm Offensive, a creator of innovative cold emailing campaigns, applies Curry’s disruptive basketball strategy to business: “Find a gap,”. “A chink in the armor. What is nobody else doing? Why is nobody else doing it? Would it be beneficial to get good at it? If so, try it.”
Sarah Feingold was a corporate attorney who enjoyed expressing her artistic talents by making and selling jewelry on Etsy as a side gig. She loved the company and the concept of Etsy, and when she discovered it was launching some new policies, she wrote to the customer service team and offered her insights as an attorney. They brushed her off, so she contacted the founder of Etsy directly and spoke with him.
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