Our high street wardrobes are about to get a super premium overhaul.
High-end enough to feel like a treasured treat that'll serve you for several seasons to come - but without the designer price tag attached to many of its contemporaries -There's nothing ‘trendy’ or ‘viral’ about this aesthetic, it's about channelling subtlety and elegance, in the very chicest way.
For Atelier's debut collection the lines are fluid, the fabrics are sensual, the fits skim - rather than hug - the body, and the colour palette is neutral in the most exciting way. Unlike many collections pitched as ‘neutral’ which instead tread dangerously close towards ‘drab’ territory, this is a collection of mostly blacks, browns, champagnes and sands which work perfectly together and blend tonally to create a more multi-dimensional look.“Our customer comes to us for an elevated wardrobe”, explained Una Joyce, Womenswear Director at Reiss, “and Reiss Atelier delivers on that with effortlessly chic occasion pieces that are timeless.
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