Obituary: Advertising held little attraction for Laurel Cutler. Then she discovered a gift for it.
Starting in the late 1970s, she projected that bland, midprice brands aimed at the mass market were doomed. People would no longer be exclusively upscale, middle-tier or downscale in their buying decisions, she said in an interview with Inc. magazine: “The very same people would buy at Neiman-Marcus in the morning and Kmart in the afternoon, depending on whether they cared about the category or not.”Ms. Cutler, who died Nov.
Laurel Eve Cutler was born Dec. 8, 1926, in New York City. Her father, Aaron Smith Cutler, was a trial lawyer and partner of Fiorello La Guardia . Her mother, Dorothy Glaser Cutler, had graduated from Hunter College with a math degree. It was, Ms. Cutler wrote later, a “high-achieving family.” When a personnel manager asked Ms. Cutler what her lifetime ambition was, she replied, “I want to be a good wife and mother.” Even so, the manager prodded her into entering a contest for aspiring writers of ad copy. “Because I didn’t stress that much over it,” she wrote, “I won the copy competition.”
She advised Chrysler to concentrate on pleasing customers rather than car dealers. Lunches in the executive dining rooms could be trying: “They were all car guys,” she wrote, “and I emphatically was not.”
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Will Outdoor Terraces and Chefs Lure You Back to the Office? These Buildings Hope So.Developers and big tenants in the largest cities are betting that expensive property perks will convince reluctant employees to work under the same roof again
Read more »
Workers Quit Jobs in Droves to Become Their Own BossesSeeking flexibility or escape from corporate bureaucracy, employees are discovering their inner entrepreneur to start businesses ranging from advertising to handling e-commerce logistics out of their homes.
Read more »
The Unforgivable’s Title Is Truth in AdvertisingMaking a bad movie? That's understandable. Somehow stuffing two bad movies into the same 114 grueling minutes? That's The Unforgivable. Here's agracru's review:
Read more »
New Music Friday: Alicia Keys, Juice WRLD, 'West Side Story' and More.aliciakeys, the late Juice WRLD, and the WestSideStory soundtrack are here to rock your headphones this NewMusicFriday.
Read more »
Crush your 2022 goals with these 15 planners that'll help you stay on trackWe asked experts for their top organization tips.
Read more »
Crypto Investing For Newcomers; Rethinking Retirement IncomeCrypto Investing For Newcomers; Rethinking Retirement Income:
Read more »