Remain Calm: Phoebe Philo Is Finally, Actually Launching Her Own Brand

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Remain Calm: Phoebe Philo Is Finally, Actually Launching Her Own Brand
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Has there been a moment in fashion more highly anticipated than Phoebe Philo’s return to the industry?

The Instagram account, which already has over 40,000 followers, posted its singular infographic around 9 this morning to comments from fashion editors like “screaming shaking crying throwing up.” And one from singer Lily Allen, who wrote, “Not buying anything till Sept.

” Two things are clear: Philo’s disciples are waiting eagerly and — to be quite honest — rabidly for her new collection, and the odds of me actually nabbing a garment on release day are as good as the chances of me getting floor seats to Beyoncé. In the meantime, I’ll keep re-creating the looks using the stuff I already have in my closet.

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